Lev Brovtsev · Lead generation for US dental & medical practices

Booked patients, not form fills.

You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.

I’m Lev Brovtsev, a healthcare performance marketing consultant. I bring US dental and medical practices qualified leads and booked patients across Google Ads, Meta, Microsoft Ads and SEO. The job is patients you can see in your own CRM, not configured ad accounts.

−78%cost per verified patient after rebuilding an inherited accountVERIFIED · CLIENT’S SALESFORCE · JUN 2026

Book a Fit CallPaid audit · $500

15 minutes. With me, not a sales rep.

Not ready for a call? Run the 12-check agency audit yourself → (PDF, 151 KB)

For practices spending $5,000+ a month on ads. Under that? Start with the paid audit.

Lev Brovtsev, healthcare performance marketing consultant
−78%cost per verified patient after rebuilding an inherited accountVerified in the client’s Salesforce

Proof, checked in the client’s CRM

What happened when an inherited account was rebuilt around verified patients.

−78%Cost per verified patientVERIFIED · SALESFORCE
~9×Verified patients per monthVERIFIED · CRM
~6.4×US organic traffic in six monthsSOURCE · AHREFS
600+AI answers citing the clinicSOURCE · AIO + LLMS

What changed

The inherited account counted platform conversions as wins. It was rebuilt around CRM-verified patients: click IDs carried into Salesforce, verified patients imported back as the conversion, bidding pointed at them.

Spend then scaled only behind that verified signal.

Read the full case →

Luxury US healthcare clinic. Client name withheld under NDA; relative figures only.

LinkedIn recommendations

Recommendations you can check yourself.

Every quote below is public on LinkedIn. Message the authors and ask them how the work went.

“Lev immediately stands out as an exceptional partner to work with over my last 3 years with Google. He uniquely blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment.”
Brandon MitchellBrandon MitchellMid-Market Partnerships, GoogleLinkedIn profile ↗
“He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own.”
Drew MabryDrew MabryFounder, Fast+LightLinkedIn profile ↗
“Lev is responsible for managing our paid acquisition channels and plays a key role in supporting our broader growth efforts, including close involvement in SEO. What stands out most is his ownership mindset and the level of control he maintains over the entire process.”
Ruben MirakyanRuben MirakyanMarketing Manager, luxury US healthcare clinicLinkedIn profile ↗
“Lev is highly technical as a media buyer in both his execution and strategy. He's great to work with, and always pushing to improve tactics, tracking, and compliance. Easy to work with and communicate with, and is a team player.”
Alexander McAfeeAlexander McAfeePerformance marketing leader · managed Lev directlyOn LinkedIn ↗

All recommendations on LinkedIn ↗

How it works

Four steps. You always know the next one and what it costs.

  1. 01

    Fit Call Free · 15 min

    We confirm your ad spend, locations, whose name the accounts are in and who decides, then agree the next step.

    15 minutes to confirm fit. Not an audit, not a free consultation.

  2. 02

    Paid Audit $500

    One channel, one location: the ad account, conversion tracking, lead flow from click to CRM, landing pages and an AI visibility check.

    Diagnosis before treatment. Fully credited toward setup.

  3. 03

    Setup from $1,500

    Fixed scope, about 14 days: tracking and a campaign rebuild for one channel, built on what the audit found.

  4. 04

    Management from $2,000/mo

    One channel, up to 2 clinics and up to $15K a month in ad spend. Three-month minimum. Judged on qualified leads and booked patients.

Accounts stay in your name.Scope is in the contract.Max four clients at a time.

Book a Fit Call

15 minutes. With me, not a sales rep.

Under $5,000/month in ad spend? Start with the paid audit. Multi-channel and multi-location work is scoped after the audit.

Results

Short versions of the work. The full cases go deeper.

Healthcare · private-pay clinicCRM-VERIFIED

Inherited a wasteful account. Rebuilt it around verified patients.

The account counted platform conversions as wins. I wired GCLID-to-Salesforce offline conversion import and rebuilt bidding around verified patients, while building organic and AI search visibility in parallel.

−78% cost per verified patient~9× verified patients/mo~2× ad spend
Read the full case →
Healthcare · SEO + PPCPATIENT-ACQUISITION

+35% patient acquisition across SEO and paid.

For US healthcare clients at a performance agency: ran SEO and PPC as one system and rebuilt the funnels they fed, measured on booked patients rather than leads.

Read the full case →
Event production · AV rental · nationwide USATTRIBUTION-VERIFIED

Attribution first, then scale across four channels.

One attribution model tied Google, Microsoft, Meta and organic to quote pipeline and revenue, then each channel was scaled on verified return.

7× Google Ads ROAS4× Microsoft ROAS2× organic revenue
Read the full case →

Client names withheld under confidentiality. All results are shown in relative terms. All results

Who I work with

US dental and medical practices spending $5,000+ a month on ads.

Owners, practice managers and the marketing managers they trust: general and cosmetic dentistry, implants, orthodontics, plastic surgery, med spa, dermatology, fertility and other private-pay care. Four clients at a time at most, so each one gets me and not a team.

Channels

Leads from every channel your patients use.

Google Ads

Search and Performance Max built around booked patients, including the healthcare ad-policy rules that suspend accounts.

Google Ads for healthcare

Meta Ads

Facebook and Instagram as compliant demand generation, tied to booked patients through the Conversions API.

Meta Ads for clinics

Microsoft Ads

A lower-cost second search channel reaching an older, higher-intent audience, verified against your CRM.

Microsoft Ads for clinics

SEO

Technical and content SEO that compounds, so organic becomes a steady source of patients rather than a one-off project.

Medical SEO

Local SEO

Google Business Profile, the map pack, citations and reviews, so nearby patients find and choose you.

Local SEO for practices

AI Search

Visibility and citations in ChatGPT, Gemini, Perplexity and Google AI Mode, checked by hand rather than by a tracker.

AI search visibility

By practice type: Dental practices · Dental implants · Plastic surgery · Med spa · Physicians & medical practices · Fertility & IVF

How verification works

Every click, traced to a booked patient.

Ad clicks are tied to patients in your CRM, then fed back so bidding optimizes on verified outcomes, not platform-modeled conversions.

AD CLICK Google · Microsoft · Meta SALESFORCE CRM verified patient, not a form fill VERIFIED REVENUE closed, not platform-modeled SMARTER BIDDING optimizes on real revenue GCLID offline import feeds back bidding learns only from revenue you can verify in your own CRM

How the attribution loop is built →

Before you ask

What owners ask before booking.

Do you offer a free audit?

No. Diagnosis before treatment: the Fit Call confirms whether we fit, and the paid audit is where the diagnosis happens. It costs $500 per channel, per location, and is fully credited toward setup if we work together.

What does it cost?

The Fit Call is free and takes 15 minutes. The paid audit is $500 per channel, per location, paid upfront. Setup starts from $1,500 and management from $2,000 a month, with a three-month minimum. Multi-channel and multi-location work is scoped after the audit. Ad spend is paid by you directly.

Who does the work?

I do. All of it: strategy, builds, tracking and reporting. Nothing is subcontracted or delegated, and there are no account managers between us.

How many clients do you take?

Four at most at any one time, so each one gets me and not a team. Ask about current availability on the Fit Call.

Whose name are the ad accounts in?

Yours. Accounts stay in your name and you pay ad spend directly to Google, Meta or Microsoft. Scope is written into the contract, and anything outside it is billed separately. Contracts are bilingual, in English and Spanish.

Do you have healthcare experience and references?

Yes. Healthcare is my main field, including accounts with multi-week decision cycles and strict privacy and ad-policy limits. Recommendations from clients and from my Google account team are public on LinkedIn, and you are welcome to message the authors.

Do you work with my competitors?

I tell you about any conflict before we start. I am currently under exclusivity in US addiction treatment, so I am not taking new clients in that category.

Notes

Notes on patient acquisition for practices.

Google Ads for Dentists: How to Get Booked Patients, Not Just Clicks

Read

Lead source tracking: how to know where every lead really came from

Read

8 Tracking Mistakes I Found in a Multi-Location Dental Implant Account

Read

AI Visibility Trackers for Clinics: What They Actually Measure

Read

Offline Conversion Imports: How to Tell Google Which Leads Became Patients

Read

Call Tracking for Dental Practices Without Breaking HIPAA

Read

Why Plastic Surgery Ads Produce Consultations That Never Book

Read

GCLID in Salesforce: capture, store and import

Read

Cost per patient vs cost per lead

Read

Why your Google Ads conversions don’t match your CRM

Read
All notes

Max four clients at a time

One short call to see if we fit.

15 minutes on Calendly. If your spend and setup fit, the next step is the paid audit. If they don't, I'll tell you on the call.

You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.

Book a Fit CallPrefer to write first?

15 minutes to confirm fit. Not an audit, not a free consultation.